It's Not a Fan Page, It's a Festival

One of the challenges in marketing special events is the need to get - and keep - your target demographics’ attention. Traditional methods of advertising and marketing still work well at raising awareness, but converting awareness into action now needs the help of creative social media components to ensure a successful event. ChatterBlast worked with Philadelphia QFest and Danger After Dark film festivals to leverage and coordinate the broad reach of major print/radio coverage with the immediate, focused and interactive engagement that only social media can achieve.

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Video HELPS the Social Media Star

These days the average online user has an incredibly short attention span. Thanks to modern media and the Internet, we can find endless entertainment and information - all reduced to bite-sized blasts. Our shorter attention span requires marketers to come up with quick and clever ways of catching our eyes and engaging our mind. The brand now has less time to connect with viewers, so getting the attention of your customers requires a little old-fashioned razz-ma-tazz and a solid understanding of how people find and consumer information. We have been successfully experimenting with some new tactics and technology to help spread our clients’ messages.

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Professional Services Embrace Social Media

ChatterBlast is excited to welcome two new intriguing professional service clients to our family!  Puff Wealth Management and Excel Physical Therapy & Fitness have much to gain from social media engagement, but the approach will vary greatly from many of our previous clients.

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Silicon Valley, Meet Delaware Valley

The New York Times ran an article on New York City’s digital startup business landscape. Jenna Wortham dives into a few of the loosely organized start-up groups and calls out new digital leaders, some which I did not know were from NYC: Pingg, Gilte Groupe and TheLadders...

I’m excited to see New York City reclaim its place in the digital world after the dot-com bust, and speculate that this new era of successful ventures will grow as more startups call NYC home. VC’s are already beginning to recognize the potential ...

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Using Social Media to Market Your Entrepreneurial Business

ChatterBlast is honored to present to The Innovation & Entrepreneurship Institute at Temple University's Fox School of Business on February 16th.  The presentation topic, "Using Social Media to Market Your Entrepreneurial Business," is more relevant now to entrepreneurs than ever.  ChatterBlast Co-Founder Matthew Ray is particularly excited, being a proud Temple Alum!

Learn how to harness the power of the social web. Implement the power of Facebook, Twitter and LinkedIn into your marketing plan. This is a crash course in Web 2.0 strategies that will pay dividends and allow you to propel your entrepreneurial business to the next level.

Complementary lunch will be provided! Seating is limited to the first 25 registrants on a first-come, first-served basis! This is a must-attend event! RSVP to iei@temple.edu.

The event is open to the public and we look forward to meeting new entrepreneurs at the session!  Click HERE for information on Temple's IEI.

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ChatterBlast Featured in Philly AD NEWS

The ChatterBlast team is honored to be featured in this month's Philly AD News, courtesy of our friend Keith Scandone at O3 World:

Social media is obviously a pretty fast paced, competitive and overwhelming piece of the marketing landscape these days. Although if you plan on running with it and not away from it, there are more and more companies out there providing a road map to navigate through the congested Internet highway of tweets, Facebook pages and LinkedIn connections. And two of those companies, which are located in Philadelphia, are ChatterBlast Media and Two Birds.

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Expect the Unexpected

Sometimes what happens around social media surprises even us.

Last month, we held a webinar for one of our new clients, Dining Out For Life International. Dining Out For Life is a national organization that coordinates a fundraising event across 55 cities in the U.S. and Canada. In April of each year, diners can visit participating restaurants and a portion of their check goes to a local non-profit HIV/AIDS service organization.

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Communication Channels and Priority Levels

Last year, I began thinking about the various ways we communicate with each other and the priority levels that we assign to each of the channels. While we can identify and agree on the different channels of communication, I have come to the conclusion that the assignment of priority is a highly personal function.

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Twitter Profits Are Your Profits

Does Twitter's profitability have any impact on your business or organization? I think so.

Last month, Bloomberg reported that Twitter, Inc. would make a small profit in 2009 after search deals were made with Google and Microsoft’s Bing search engine. Revenues from both deals will total about $25M, which should just about cover Twitter’s $20-25M estimated yearly expenses.

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