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04.22
Cracking the QR Code
QR (quick response) codes are popping up everywhere: on your subway platform, in your glossy magazine, on your soda bottle. What’s next…in your underwear? Yes, probably! Just because these little devils are breeding, doesn’t mean people know what they are, or more importantly, how to use them.
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03.24
Give It Away, Give It Away, Give It Away Now...
Creating a Facebook page for your business or organization is now a cinch. Making status updates and posting content is getting easier every day. But what can you do to really engage a NEW audience of constituents and customers? We have been experimenting with some new strategies to help clients engage their current base and rally more followers towards action.
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02.17
"Congratulations, It's an App!" - CoverPuppy is Here!
ChatterBlast is about to release our first iPhone application! CoverPuppy is an app that shows off your adorable dog to the world! CoverPuppy lets you take a photo of your dog and make it into a funny and fake magazine cover with their name on it. You can then share it via email, Twitter or Facebook. All this fun for the low, low price of $1.99!
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02.01
Payment is Nice. Gratitude is Nicer.
Sometimes we get so busy with our social media projects that we forget how much our work can mean to our clients. We often focus on measuring campaign success, return on investment and other pre-determined goals, but those aren’t the only metrics. After all, we are talking about “social” media, right? Our business practices are based on the fact that strong relationships will be more effective than mass messages.
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12.07
Social Media: The Fabric of Our Lives
ChatterBlast just completed a social media consulting project for Loop, a local Philly store that sells high-end yarn and knitting supplies and operates a profitable national retail website. The store already maintained an active blog, Facebook, Flickr and Twitter pages and even its own group on the knitting community site Ravelry. With all of these platforms, however, how would Loop “knit” these pieces together into one cohesive social media strategy and take it to the next level? We consulted with Loop to solve this task, and to drop as many clever knitting references in meetings (and blog posts) as possible.
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12.03
Who are the Silver Surfers?
If you have seen the recent hit movie “The Social Network," you know that the original Facebook was a network exclusively for college students. In fact, Ivy League college students were the first to join the network that now has over half a billion users. The initial wave of preppy college kids might have once been the majority, but they aren’t the only people who have become Facebook addicts. Today, people from all walks of life are online ranging from junior high-schoolers complaining about homework to an elderly gentleman writing philosophical musings about his long life. Your mom, dad, aunt and yes, even grandma and grandpa are now friending, liking, tweeting and tumbling.
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11.15
ChatterBlast is Growing...
ChatterBlast is excited to welcome Laris Kreslins to our growing team of social media marketing enthusiasts. Laris brings diverse marketing, online strategy and project management skills to ChatterBlast after working with an impressive group of national clients over the last nine years. Most recently, Laris managed his own company, Lime Projects, a firm focused on project-based marketing strategies.
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10.06
Back to School, Again
For some members of the ChatterBlast team, the college experience lasted a little longer than usual. Let’s just say we understand the true meaning of the term “super senior.” That’s why we are delighted to be back on campus at Matthew’s alma mater, Temple University!
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09.24
Diving Into Social Media
One of our latest projects is working with Diana Nyad, a world record-holding American swimmer and public radio contributor. Diana is planning a record-breaking swim, 103 miles from Cuba to Key West through the shark-infested waters and volatile weather conditions. It's a dream she's had for a lifetime and something she attempted in 1978 and didn't accomplish. She’s attempting this swim again just a few short days after her 61st birthday. Darn inspiring, right? You can read more about her dream HERE or watch the video below.
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08.02
It's Not a Fan Page, It's a Festival
One of the challenges in marketing special events is the need to get - and keep - your target demographics’ attention. Traditional methods of advertising and marketing still work well at raising awareness, but converting awareness into action now needs the help of creative social media components to ensure a successful event. ChatterBlast worked with Philadelphia QFest and Danger After Dark film festivals to leverage and coordinate the broad reach of major print/radio coverage with the immediate, focused and interactive engagement that only social media can achieve.
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