Payment is Nice. Gratitude is Nicer.

Sometimes we get so busy with our social media projects that we forget how much our work can mean to our clients. We often focus on measuring campaign success, return on investment and other pre-determined goals, but those aren’t the only metrics. After all, we are talking about “social” media, right? Our business practices are based on the fact that strong relationships will be more effective than mass messages.

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Social Media: The Fabric of Our Lives

ChatterBlast just completed a social media consulting project for Loop, a local Philly store that sells high-end yarn and knitting supplies and operates a profitable national retail website. The store already maintained an active blog, Facebook, Flickr and Twitter pages and even its own group on the knitting community site Ravelry. With all of these platforms, however, how would Loop “knit” these pieces together into one cohesive social media strategy and take it to the next level? We consulted with Loop to solve this task, and to drop as many clever knitting references in meetings (and blog posts) as possible.

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Diving Into Social Media

One of our latest projects is working with Diana Nyad, a world record-holding American swimmer and public radio contributor. Diana is planning a record-breaking swim, 103 miles from Cuba to Key West through the shark-infested waters and volatile weather conditions. It's a dream she's had for a lifetime and something she attempted in 1978 and didn't accomplish.  She’s attempting this swim again just a few short days after her 61st birthday. Darn inspiring, right?  You can read more about her dream HERE or watch the video below.

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It's Not a Fan Page, It's a Festival

One of the challenges in marketing special events is the need to get - and keep - your target demographics’ attention. Traditional methods of advertising and marketing still work well at raising awareness, but converting awareness into action now needs the help of creative social media components to ensure a successful event. ChatterBlast worked with Philadelphia QFest and Danger After Dark film festivals to leverage and coordinate the broad reach of major print/radio coverage with the immediate, focused and interactive engagement that only social media can achieve.

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Video HELPS the Social Media Star

These days the average online user has an incredibly short attention span. Thanks to modern media and the Internet, we can find endless entertainment and information - all reduced to bite-sized blasts. Our shorter attention span requires marketers to come up with quick and clever ways of catching our eyes and engaging our mind. The brand now has less time to connect with viewers, so getting the attention of your customers requires a little old-fashioned razz-ma-tazz and a solid understanding of how people find and consumer information. We have been successfully experimenting with some new tactics and technology to help spread our clients’ messages.

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Professional Services Embrace Social Media

ChatterBlast is excited to welcome two new intriguing professional service clients to our family!  Puff Wealth Management and Excel Physical Therapy & Fitness have much to gain from social media engagement, but the approach will vary greatly from many of our previous clients.

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Expect the Unexpected

Sometimes what happens around social media surprises even us.

Last month, we held a webinar for one of our new clients, Dining Out For Life International. Dining Out For Life is a national organization that coordinates a fundraising event across 55 cities in the U.S. and Canada. In April of each year, diners can visit participating restaurants and a portion of their check goes to a local non-profit HIV/AIDS service organization.

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