Video HELPS the Social Media Star

These days the average online user has an incredibly short attention span. Thanks to modern media and the Internet, we can find endless entertainment and information - all reduced to bite-sized blasts. Our shorter attention span requires marketers to come up with quick and clever ways of catching our eyes and engaging our mind. The brand now has less time to connect with viewers, so getting the attention of your customers requires a little old-fashioned razz-ma-tazz and a solid understanding of how people find and consumer information. We have been successfully experimenting with some new tactics and technology to help spread our clients’ messages.

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Silicon Valley, Meet Delaware Valley

The New York Times ran an article on New York City’s digital startup business landscape. Jenna Wortham dives into a few of the loosely organized start-up groups and calls out new digital leaders, some which I did not know were from NYC: Pingg, Gilte Groupe and TheLadders...

I’m excited to see New York City reclaim its place in the digital world after the dot-com bust, and speculate that this new era of successful ventures will grow as more startups call NYC home. VC’s are already beginning to recognize the potential ...

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Communication Channels and Priority Levels

Last year, I began thinking about the various ways we communicate with each other and the priority levels that we assign to each of the channels. While we can identify and agree on the different channels of communication, I have come to the conclusion that the assignment of priority is a highly personal function.

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