Next Year, You Can Stay Home for the Holidays

Spreecast intent on putting the face time back into social networking

Look out YouTube, video sharing just got a lot more social with Spreecast, a new social media platform hoping to combine the magic of Facebook, Twitter, YouTube and Skype all into one fun interaction. Jeff Fluhr, the founder of StubHub, created Spreecast as a way for users to share and interact through video. What distinguishes Spreecast from peers YouTube and Skype is that four users can be live on camera simultaneously, streaming their conversation live while hundreds of others can watch, chat, and participate by submitting comments and questions to those on screen. Now that, my friends, is a PARTY!

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Google+: The Long-Term View

Everybody and their mothers are buzzing about Google+, the new social network that some are speculating will eventually conquer Facebook as the dominant online hangout space. Last week we talked about some of Google+’s cool features. But what exactly does this new platform mean for social media marketing?

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Google+: Future of Social Media or a Failed Wave?

Social media is constantly evolving and Google is once again trying to be at the center of this evolution. Their newest project, Google+, has captured the attention of internet users worldwide. Having recently gone public, it is still in its beta phase, and a limited number of people are able to receive invitations. With buzz building, the important question is will Google+, unlike the failed Wave project, live past its hype? The easiest answer to answer this is by looking at the Google+ interface.

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Monitoring Online Conversations

Ever have that feeling that people are talking about you? Your ears burn, your nose gets itchy, your eyes dart around the room looking for the offenders. None of us like to have our dirty laundry discussed without our input. Even when people are saying nice things about you, it is imperative to know about it and thank your admirers. 

Now don’t get paranoid, but people are probably talking about you, your brand, your company or your competition RIGHT NOW. What are they saying? If you don’t know, you can’t manage your reputation. The gang at ChatterBlast consider themselves data junkies, and we love working with clients who want to monitor social networks for real-time conversations. How do we do it? Well, there are many tools and tactics. Here is a taste…

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Video HELPS the Social Media Star

These days the average online user has an incredibly short attention span. Thanks to modern media and the Internet, we can find endless entertainment and information - all reduced to bite-sized blasts. Our shorter attention span requires marketers to come up with quick and clever ways of catching our eyes and engaging our mind. The brand now has less time to connect with viewers, so getting the attention of your customers requires a little old-fashioned razz-ma-tazz and a solid understanding of how people find and consumer information. We have been successfully experimenting with some new tactics and technology to help spread our clients’ messages.

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Silicon Valley, Meet Delaware Valley

The New York Times ran an article on New York City’s digital startup business landscape. Jenna Wortham dives into a few of the loosely organized start-up groups and calls out new digital leaders, some which I did not know were from NYC: Pingg, Gilte Groupe and TheLadders...

I’m excited to see New York City reclaim its place in the digital world after the dot-com bust, and speculate that this new era of successful ventures will grow as more startups call NYC home. VC’s are already beginning to recognize the potential ...

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Communication Channels and Priority Levels

Last year, I began thinking about the various ways we communicate with each other and the priority levels that we assign to each of the channels. While we can identify and agree on the different channels of communication, I have come to the conclusion that the assignment of priority is a highly personal function.

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