Dining Out for Life

Dining Out For Life International (DOFL) is the umbrella organization that coordinates a national fundraising event in over 55 cities in the U.S and Canada. More than 3,500 restaurants donate a portion of their proceeds from this one special night to the licensed agency in their city, raising nearly $4 million dollars a year to support the fight against AIDS.

ChatterBlast Media (CBM) developed a strategy to create a centralized online voice for the organization and a content strategy involving each of the participating cities and beneficiary agencies. The strategy involves building a large, national following across multiple platforms as well as a hyper-local community in each city.

In addition, CBM worked to educate and assist the affiliates by providing training and webinars, marketing partnership support, online advertising analysis and content creation. Subaru, DOFL's lead sponsor, has seen additional promotional opportunities through these new media channels.

Now in our third year of engagement, CBM continues to support DOFL in educating the public, increasing awareness of its mission and increasing participation among restaurants and diners. With a community of over 22,000 direct fans/followers and a social reach of over 6.9M users, DOFL’s social efforts have proved that users can connect over a cause to make a difference.

Services:

Community Creation & Engagement
Blogger and Influencer Outreach
Strategic Partnership Programs
Online Advertising
Content Creation
Email Marketing
Viral Marketing
Social Media Training Programs
Webinar Creation and Management

Visit DOFL's Web site, blog, Facebook page and Twitter profile.