How We Do It
Step 1 – Assessment
We begin by assessing your existing marketing, advertising, public/media relations and social media efforts. We want to know your messaging, assets, history, customers and culture. We perform a review of the competition and the industry and analyze a comprehensive variety of issues including:
- Demographics of the constituent base
- Business goals and objectives
- Target audience behaviors and trends
- Current and past marketing, public/media relations and social media efforts
- Industry standards, best practices, compliance issues and emerging trends
- Competitive and peer analysis
- Industry, corporate and human resource policies on social media (if required and applicable)
Step 2 – Strategy
After the Assessment, we develop a comprehensive social media strategy, including elements such as:
- Social media community creation and management
- Customized online user experiences
- Content creation (blogs, editorial, photo, video)
- Advertising (traditional, online, social)
- Communications integration (web, email marketing, printed collateral)
- Media and public relations
- Special event creation and management (if applicable)
Step 3 – Execution
As soon as our strategy is approved, ChatterBlast team members begin the process of building the appropriate foundations for the campaign and begin executing. Our strategy is designed to be initiated by ChatterBlast, but ongoing execution and maintenance can be passed on to client resources with appropriate planning and training.
Measurement
Throughout the entire process, we carefully measure, monitor and make changes to ensure effective results. We deliver regular reports, meet to discuss successes/challenges and course-correct when necessary. In the online world, things can change quickly. We keep abreast of developments and communicate this clearly to our clients. We know that measuring success and producing bottom line business results is important – and we take this into consideration at every step of the program.
Timing and Cost
Our process can be achieved quickly for short-term projects or with an ongoing timeframe depending on the desired results, objectives and available resources. We have plans that fit almost any budget and we can customize our process to meet your needs.
